I’m Matt Gronberg — 27, based in Austin, TX.

I’m in my ninth year of building a service business I co-founded called Storage Scholars. We help colleges move and store students’ things — whether that’s summer storage, post-grad moves, or supporting campuses with commercial moves like offices and furniture. We now serve 200+ campuses nationwide and, along the way, even ended up on Shark Tank in 2022, where we took a deal with Mark Cuban.

This blog is where I document what I’m learning as all of that unfolds, alongside life outside of work. I write about building a business in my 20s, golf trips, training at the gym, and the routines and habits that make the whole thing enjoyable — not just productive.